Yeo ZX, R. Chandrashekar. The Influence of Personalized AI on Consumers’ Engagement in E-commerce among Generation Z in Penang. rmtb [Internet]. 2026 Jun. 18 [cited 2026 Aug. 14];7(1):176-88. Available from: https://periodical.uthm.edu.my/index.php/rmtb/article/view/23534