Teow YF, Zulkipli H. Relationship between Live Streaming Features and Consumer Purchase Intention in the Context of Malaysian E-Commerce. rmtb [Internet]. 2025 Nov. 23 [cited 2026 Aug. 15];6(2):191-205. Available from: https://periodical.uthm.edu.my/index.php/rmtb/article/view/21653